Music and Marketing

So after posting my recent thoughts about the Darkness and their Super Bowl commercial, I heard a great broadcast on CBC by Terry O'Rielly about this very same thing. Terry is the resident CBC personality who deals with marketing and advertising.  He has an extensive background in the advertising field and has his own company, Pirate Radio and Televison. He has had number of successful advertising shows on CBC, with his latest offering being entitled "Under the Influence". If you are at all intrigued by advertising, or like Mad Men for the advertising aspect, check out Terry's webpage. 

Yesterday the show was all about the use of music in advertising.  He highlights some very interesting cases and talks about the need for artists to license their music in the current market. Very interesting stuff. If you have 20mins or so, stream the audio, if not have a quick read through the article.

Check it out here!

Cheers